I build visual systems — the rules that keep a brand recognisable everywhere it appears.

The projects I want are the ones where the context has to be understood before anything is drawn, and the idea has to be found rather than decorated. What comes after is the system that carries it — a mark, a typographic rhythm, and rules a team can keep working in without me.

01Experience

Sasha Sulim
Brand designer, YouTube channel2025 — 2026
MoonsCreative
Communication and brand designer2022 — 2025
opus35 studio
Art direction2024 — 2026
Independent
Film titles and posters2024

02Selected clients

Sasha Sulim
YouTube, true crime2026
Tyeishim
Film titles2026
Pastaban
Legal platform2025
Lastochka
Feature film2024
surplus
Resell platform2024
Armfinds
Job platform2024

03Capabilities

Identity
Marks, systems, guidelinesPastaban
Type
Custom lettering, Cyrillic and ArmenianLastochka
Motion
Titles, kinetic typographyTyeishim
Art direction
Photography, motion, retouchSasha Sulim
Editorial
Posters, print, packagingsurplus

04Tools

Adobe
Illustrator, Photoshop, After Effects
Figma
Interface and handoff
AI
Midjourney, Firefly, Recraft, NanoBanana
Claude
Code, Design

05Education

British Higher School
Graphic and Digital Design, Moscow2022

06Details

Based in
Yerevan, Armenia
Languages
Armenian, Russian, English
Status
Open to full-time, select freelance and relocation
Portrait
Studio