Armfinds — Visual Identity

Platform01 / 07

ArmFinds is a digital platform for jobs and services for the Armenian community in the USA — part business directory, part media resource. Its own line, carried across the identity: help finding a job, finding a service, and solving the daily issues in between.

Mark02 / 07

Wordmark and emblem are drawn on one grid and share the same angular cut, so the emblem can leave the lockup and still read as the brand. The construction sheet fixes both — the proportions, the joint between them, and the space each one needs around it.

Colour03 / 07

Six grounds: white, blue, crimson, black and two greys. On none of them does the emblem switch to a contrasting colour — it sits as a lighter or darker tone of the ground it is on, so the brand reads as part of the surface rather than a badge stuck onto it.

Typography04 / 07

Magnetik Medium is the main style and carries almost everything — the wordmark, the headlines, and the small uppercase line that runs along the bottom edge of every layout. Lighter and heavier cuts stay for secondary text, so the system holds together on the drawing of the letters rather than on a mix of faces.

Product05 / 07

In the app icon the emblem drops the wordmark and keeps only the two angular shapes. That is where the mark is tested hardest — in a dock, on a home screen among system icons, and at favicon size in a browser tab.

Adaptation06 / 07

The same construction scales both ways. At letter and business-card size it is a blue mark on white with a thin rule of contact details. At bus-stop size the layout becomes the format itself: a flat crimson panel carrying one sentence, paired with a blue one carrying only the wordmark and the graphic element.

Voice07 / 07

The platform's own words, set as cards. Mission — to connect the Armenian community in the USA with the wider community, providing a comprehensive directory and media platform that supports growth and visibility. Vision — to be the foremost digital and media resource and catalyst for Armenian business success in the USA. Between them the line the brand repeats: proudly promoting our cultural integrity with every story from an Armenian-owned business we share.

Armfinds — the mark etched on a glass office door

Armfinds — Magnetik Medium type specimen

Armfinds — app icon in square, rounded and circular masks

Armfinds — app icon in the macOS dock, on an iPhone home screen and as a browser favicon

Armfinds — letterhead and business cards

Armfinds — mission, cultural connection and vision cards

Armfinds — street poster: the nexus of Armenian enterprise

Armfinds — storefront window: connect, elevate, celebrate